You filmed the reel. You posted it. And then... nothing.
Reels don't spread because of luck, and they definitely don't spread because they're "pretty." They spread because of psychology: the same behavioural triggers that got my own reels to 200K, 620K, and 3.8 million views.*
What's inside
- The 9 Reel Triggers behind every reel that spreads (what, why, how)
- 4 full breakdowns of my own viral reels, with links, so you can watch the triggers stack up in real life
- The workflow I use to film a week of shareable reels in a single afternoon
- A before-you-post checklist you'll screenshot and use forever
- A hook bank of scroll-stopping openers to steal
No fake viral hacks. Just the psychology behind content that actually spreads.
*Every number above came from reels posted using Instagram's Trial Reels feature, which tests a reel with non-followers first before it hits your main audience. Not every account has access yet, but the 9 triggers are what's actually doing the work either way. I walk through exactly how I use Trial Reels inside the guide.
"This gave me so much clarity, direction, and confidence."
Hey Mallory! I just wanted to say thank you for creating this. I used to spend hours listening to podcasts every day just trying to come up with ideas for reels, and I always felt like I was guessing what would actually work. This Reel Formula has given me so much clarity, direction, and confidence because now I understand why certain reels connect with people instead of just hoping they do. It's practical, easy to follow, and honestly has completely changed the way I'll approach creating content. I already know this is going to save me so much time while helping me create much more intentional reels 💕
LA, Reel Formula student